Blog
Notes on the way from brief to launch
Practical notes on planning landing pages, company sites and online stores, for the people who commission them.
Process
October 1, 2026
2 min read
How to write a brief that leads to an accurate quote
Five questions worth answering before you talk to a developer. And why “I don’t know” is a useful answer too.
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Process
Why I start with two or three homepage concepts
September 18, 2026 · 1 min read
Stores
What a product page needs so the customer doesn’t have to email
September 4, 2026 · 1 min read
Law and accessibility
An accessibility statement: who needs one and what to write
August 20, 2026 · 1 min read
Multilingual
A site in several languages: what to plan up front
August 6, 2026 · 1 min read
Landing page